THE PERSONAL SHOPPER PLATFORM
Place your employees and customers at the centre of a new sales model!
Popsell is a social commerce platform that puts sales consultants at the centre of a special customer relationship across all communication and sales channels (e-commerce, stores, direct selling) using a specific mobile app. The sales consultants’ role shifts towards an omnichannel strategy: they become a phygital personal shopper and influencer.
This solution increases consultant and customer engagement, significantly improving conversion and customer-loyalty rates.
+12%
Web + store turnover:
Conversion & Loyalty
+15%
Salesperson
productivity
+57%
Conversion rate
versus classic chat
Omnichannel sales consultant
A designated personal shopper
In-store sales consultants respond to website visitors
Customers are assisted by their personal shopper right up to the purchase. Visitors select their designated sales consultant based on the consultant’s location or expertise. They can instantly view the products offered in their conversation and can buy them directly from the consultant.
The purchase can be made online or at the store, and the consultant is compensated in the same way.
A digital showcase for each consultant
Customers view and find inspiration in the
content created by
the consultants.
They can follow the consultants’ selections, browse through their selection of products and interact with them directly.
A close relationship
Localised and personalised customer loyalty
Customers maintain a relationship with the consultant they meet in the store.
From their home, they can find and contact nearby consultants.
And consultants can send personalised posts to their designated customers.
A specific tool for sales consultants
Consultants become phygital
Improving the sales consultant profession
They can extend their actions and expertise to website visitors. They are free to optimise their time in the store and can even work remotely.
A unique gamification system
Consultants are motivated every day
Consultant activity is boosted by challenges.
All the actions are rewarded: conversations with customers, ratings obtained, posts, sales!
Simple content creation and sharing
Increase content creation through your consultants
Content:
- shared on social media
- enriching the e-commerce site and product sheets
- inspiring customers and triggering sales
Posts can also be shared by consults with their designated customers.
Social commerce at work for our clients
HISTOIRE D’OR
and its Ambassad’Or
GUY DEMARLE
digitalises its consultants
BA111OD
the customer becomes the salesperson
A complete platform
for retail and direct selling
Community Platform
Inspiration and interactions between the brand, its employees and customers
Discussions between visitors, consultants and store sales personnel Chat, video, group conversations
Challenges
Catalogue of rewards
Remuneration
Sales consultant e-shop
Shop personalised by the consultant
Direct addition to basket
Content production
Content sharing and creation by the members (UGC)
Photos, videos and products
Products
Product catalogue integrated into the platform, chat and created content
Consultant location
Sales consultant map and points of sale
Local communities
Store integration
Sales consultant application
Omnichannel solution: store and web tracking
E-commerce widgets
Integration of e-commerce site or operation through a stand-alone app